*This post originally appeared on the CIEE Exchange Programs blog
By Peter Sima, 2014 CIEE Internship alumnus
Hello everyone! My name is Peter Sima, and I come from the beautiful country of Slovakia. This small country is located in the very center of Europe, we speak Slovak and pay with Euros. Ever since I was little, I have always been fascinated by US culture, its natural beauty and, of course, heroic blockbuster movies. A few years later, when I was about to graduate from the University of Economics in Bratislava with a degree in International Management, I got an opportunity to sign up for a year-long professional internship program in the U.S. through the Slovak-American foundation and CIEE. I made it through competitive selection process and landed a placement in the online marketing department of one of the world’s leading antivirus companies – ESET. I could not be happier when I got a final confirmation. Or wait, maybe I could – the moment I found out that ESET North America is based out of sunny San Diego!
American business culture is certainly different from what I was used to in Slovakia. My feeling is that it is, in a sense, more aggressive and more competitive yet also friendlier and more collaborative. I know, it is hard to connect those two worlds together, but what I mean is that US business professionals are very much focused on their career development and the development of their business, working hard utilizing every opportunity that comes by. At the same time they are also laid back, friendly, open and cooperative in relationships with their subordinates or business partners. They make sure people on all levels of corporate hierarchy are competent, motivated and reward for their contribution to overall business success. This was the first impression I had when I started my internship and I pretty much still share the same opinion.
There are a number of things I have learned during my stay in the US. I intentionally did not say “during my internship stay” simply because I think the whole cultural experience outside of work has changed me a lot as well. From professional side I was able to acquire and/or improve my campaign planning, management, web analytics and website optimization skills. Additionally, ESET gave me the opportunity to participate on number of industry-leading conferences and even financed one semester of marketing studies at University of California San Diego.
Besides the improvement of my hard skills and professional qualification I feel that I got much better in number of soft skills as well. I have significantly improved my business English, networking capabilities and, what I consider the most important, also got better in understanding of American business environment. I have learned to think at scale and got the business drive essential for every start-up entrepreneur. Last but not least I have met many outstanding professionals and very friendly people at the same time, who have helped establish myself while in San Diego and continue helping me now in my business with U.S.-based organizations.
During my internship in San Diego, besides managing online marketing campaigns for ESET, I had the opportunity to work with an amazing non-profit organization called Securing Our eCity (SOeC) Foundation. This organization primarily focuses on educating teenagers and senior citizens on the topic of online security. They asked me to help them out with setup and management of Google Ad Grant campaigns, text ads that appear in Google search results. This organization and many other US-based non-profit organizations were at that time receiving free advertising credit worth $10.000/month to showcase their cause online – and I did not even know such a thing existed.
Soon after I started working on SOeC’s campaigns we were utilizing the entire grant, driving thousands of new website visits and hundreds of subscriptions to webinars and other educational events. When I saw the potential of Ad Grants program for this non-profit organization I started digging deeper. I found out that almost all non- profit organizations are eligible to participate (schools, hospitals and state-run organization are exceptions) and what was even better, Google just opened the program for additional 50+ countries.
When talking to other organizations I found out that this program is not well recognized and even those, who use it, find it often difficult to use it to larger extent. At this point I got the idea to set up my own consulting business focused on helping non-profits implement and meaningfully use the Ad Grant from Google. I decided to name my business AboveX Digital and created its website. Up until now I have worked with dozens of U.S. as well as European non-profit organizations and managed to get the agency to Google Partner program. None of this would have been possible neither without my internship experience nor without very supportive team at ESET and Securing Our eCity Foundation.
Just like last few years, I expect 2018 to be quite a busy year. Professionally, I would like to focus on developing the online presence of my agency, create more helpful content and expand our service offering. This will not be possible without hiring new people. I would also like to deepen my cooperation with Google, speak on their events and become sort of an ambassador of Ad Grants program. Lastly I would like to continue delivering high added value to non-profits of all kinds, helping them do even more good in this world, because ultimately, enabling them to fulfill their mission is the most rewarding part of my job. Outside of my job I would like to explore few more countries (South America is up next on my list), attend more conferences and networking events and, when I have some time left, start pursuing MBA degree.